Projects, decisions and outcomes.
Marketing case studies and selected creative work.
01 · CASE STUDIES
The thinking behind the work.
FreeVA
| Violence & Abuse CHARITY
WEBSITE & UX
A proposed redesign using analytics, clearer navigation and situation-based messaging to help visitors find relevant support.
Working prototype
OYA
| FOOD DELIVERY
PAID MEDIA
Meta campaigns introducing OYA, generating app installs and encouraging orders through acquisition and retargeting.
3,892
App installs
GO TO MARKET · CREATIVE DIRECTION
Customer research, a cinema advert and activation booths used to assess interest and inform OYA’s wider launch.
400+
installs during the one-month run
Lavingia
| JEWELLERY
WEB & CUSTOMER EXPERIENCE
An online catalogue helping customers explore jewellery before enquiring or visiting a store, supported by detailed product photography.
200+
products launched
CONTENT STRATEGY
Product and model photography, content planning and customer messaging supporting product discovery and enquiries.
+27%
increase in WhatsApp deals
