AREAS OF FOCUS
Marketing Strategy・Paid Media
Campaign Planning & Management・CRM & Retention・Go-to-Market Strategy・Content Strategy & Production・Customer Journeys・Web & Ecommerce・Analytics & Reporting・Brand & Market Positioning
ABOUT
What I do, and do it well.
My experience covers a broad mix of marketing, from campaigns and paid media to content, websites and customer journeys. A lot of that experience has come from working with growing brands, where you cannot really separate marketing from what customers see, feel and experience once they come across the business.
I have always been quite hands-on. I’ve managed campaigns, planned launches, produced content, worked with partners and vendors, improved customer journeys and looked for ways to turn more interest into actual customers.
That is also the kind of work I enjoy most. I like being close enough to the customer and the day-to-day business to see what is working, what is not, and then actually do something about it.
